Happy BEEF Month!

With just one week left in May, I wanted to take a minute or two of your time to talk to you about beef and the cattle industry.

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The cattle industry is one of the world’s most important agricultural enterprises. In 2017, there was over 995 million head of cattle worldwide, as a proud fifth-generation cattle raiser, I believe that means something.

The cattle industry has been dramatized by movies for years, cattle drives and the romantic notion of the true American cowboy is what makes every girl swoon, right? Not there is anything wrong with showcasing our industry in this way, because I can watch a good western and have been known to fall in love with a cowboy or two…from the movies, still searching for that real-life ranch cowboy. 😉 However, the cattle industry of today is vastly different then what we see on TV and that is where misconceptions start.

Innovations in all sectors, from pasture to plate, is what makes our move to a modern beef industry so significant. Yet, we still have challenges and sometimes it feels like we, as beef producers, have our backs up against a wall.

That’s where our organization, Texas CattleWomen comes into play.

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Texas CattleWomen is an organization that provides women to function collectively to protect the beef cattle industry, work toward solutions of beef cattle problems, to inform consumers of the importance of the industry and of the contributions it makes to the economy of the nation.

There is a lot of misinformation about beef, Texas CattleWomen strives to provide accurate facts and reliable information to consumers concerning the nutrition of beef. As cattle producers, we are extremely proud of our role in preserving our way of life while also promoting the beef industry to consumers and essentially feeding people.

If you are interested in joining Texas CattleWomen head over to our website to learn more or you can attend one of our upcoming informational sessions!

June 9th, National Cowgirl Museum and Hall of Fame – 1:30 p.m.
1720 Gendy St, Fort Worth, Texas 76107

This weekend is a big one for Texas CattleWomen. Tomorrow morning we will be kicking off the very first Women in Ranching event! I am so excited to be in Decatur with all of our attendees, presenters and fellow cattlewomen. It is sure to be a weekend full of learning and fellowship with a lively group of women!

As I said earlier, May is Beef Month. I believe this is a time to celebrate the community of farmers and ranchers who work hard every day to raise cattle safely and provide nutritious beef that is enjoyed by consumers around the world.

For the month I have been eating as much beef as I possibly can. I have several go-to’s of my own but I soon became stuck on ideas for recipes. However, beeflovingtexans.com quickly helped me out in that department. They have a hub of beef recipes for any budget, schedule or family size! Some of my favorites were the Bourbon-Glazed Steak Tips, Beef Picadillo Tacos, Southwest Burger Wrap, Pepper Crusted Steak, Country Fried Beef Steaks and of course the Texas T-Bone Steak.

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Readers, I encourage you to celebrate our great industry, thank a cattle rancher and eat beef!

Until next time,

Texas CattleWomen Secretary – Callie McCullough


Spring Roundup – Kerrville Texas

A couple weekends ago, I got to spend time at one of my most favorite places with some of my favorite people.  Bandera Texas was calling my name as I was attending Hill Country CattleWomen’s annual scholarship fundraiser.  This event was held at the Y.O. Ranch in Kerrville Texas.  As I say all the time,” If you have never been here, you have to see it!”.  Breathtaking views with hills and valleys as far as the eye can see.

Y.O. Ranch Hotel and Convention is a beautiful place.  While our event took place in one of the ballrooms, the outside portion of this venue is spectacular. Every time that I have been here, there has been a wedding that has been taking place.  The Hill Country CattleWomen could not have picked a better spot for their fundraiser.

Walking into the hotel, the silent auction items were set up in the lobby.  This was really neat as you were able to walk through and look at all the great things that were donated for this stellar cause.  They had items ranging from wine baskets to outdoor patio furniture to jewelry to quilts.  These items gave the guests a lot of options of different things to bid on.

My favorite part of the night, had to be the live auction.  I am sure you have all been to an event that had an auctioneer, but this guy was pretty amazing.  He knew how to engage the crowd and keep the bidding going as well.  My favorite item on the list had to be the hunt in Africa.  I will be saving my pennies to go to this event next year in hopes to bid on this!

I also enjoyed the fellowship among all the people there.  It was fate that I was seated at my particular table for dinner.  I was able to connect with some ladies who used to be in CattleWomen, but their local chapter had disbanded.  Little did they know that there are other women in their area who are interested in starting a local chapter again! I was so excited to learn this and it makes my heart so happy to have women coming together for the same cause.

CattleWomen in the San Angelo area, be on the lookout for a Texas CattleWomen Informational that will be coming your way.  If you have any questions on how to get an Informational in your area or a Grilling 101, please feel free to reach out to me at caslmatzke@gmail.com.  I look forward to meeting more CattleWomen out there!


Texas CattleWomen Vice President – Casey Matzke


Sunsets, Ranch Gatherings, and Decatur Texas


There is almost nothing better than watching an amazing sunset surrounded by fellow cattlemen and cattlewomen.  Texas CattleWomen had the honor of participating in a Ranch Gathering that was put on by Texas Southwestern Cattle Raisers Association.  I know I have said this before, but if you have never been to Decatur, then you need to plan on making the trip at least once.  The National Roping Supply Store (NRS) first is an amazing place, one you could almost get lost in it.  They have almost everything you could possibly need for a farm or ranch, plus boots and clothes galore.  Now, as you walk out of the store to the back, it is breathtaking. Just picture it.  You walk out to a patio area and there is a huge windmill in the lawn as you look up.  Behind the windmill the hills roll downward covered in trees and brush.  The sun is setting and the light hits off of the windmill and the fountain that is running beneath it.  Just take a minute and imagine it all. The scenery is very moving and something that I recommend everyone see at least once.

Texas CattleWomen had a booth at this event. They were encouraging new members to join and talking about our “Women In Ranching”, one of our upcoming programs at the end of May.  The Ranch Gathering consisted of a cattle handling demonstration done by the one and only Dr. Gill.  This included how to handle cattle on horseback as well as on foot.  If you are able work your cattle on foot around the chute it helps a lot.  It is really wise to run your cattle through the chute in the beginning a couple of times if they have never gone through the chute before.  This will make things a lot easier when it comes time to actually work your cattle.

After the demonstrations, the evening was followed by a wonderful dinner and a panel discussion.  The Cattlemen and Cattlewomen who were at the event had the opportunity to ask questions to experts in the industry.  This was a great opportunity for everyone involved in the event.  These ranch gatherings are excellent opportunities for people to meet other people in the industry as well as professionals in the industry.   If you are ever able to attend one of these events, I highly recommend it.

The Texas CattleWomen have been busy these last few weeks as well as many of the local chapters across Texas. Be on the lookout for these awesome women and the wonderful things they are doing in their communities!

Casey Matzke – Texas CattleWomen Vice President

Events, Texas CattleWomen, Tribe, TSCRA, Uncategorized

My Tribe, My Family, CattleWomen

At their last meeting the Texas Aggie CattleWomen were able to have Mrs. Jill Ginn come in and be a guest speaker.  This was a very exciting meeting for the girls as it was the last meeting they were able to have before the annual Spring meeting at the Texas Southwestern Cattle Raisers convention (TSCRA).  This was a perfect meeting for Jill because she spoke to the girls about the positive benefits of networking and how beneficial being a CattleWomen can be for you.

Jill had a lot of great things to say and she has an amazing story as well.  Jill is truly an inspiration for someone like me. I did not grow up raising cattle, but I got into the industry as fast as I could.  Networking is really important, there is no if ands or buts around it.  You may be the hardest and the best worker around but sometimes it takes knowing the right people as well.  One of the best pieces of advice that she gave was, “The business building “GOLD” is not in collecting business cards, but in the solid relationships you build.”  Just because you hand out those business cards and tell people your name does not mean that you are a shoe in. It will be difficult to be remembered unless you learn to build a relationship with that contact. Jill also added, “If you want to go somewhere, it is best to find someone who has already been there.”  This is huge! Just take a step back and let this sink in.  While you are thinking about that, think about all of the CattleWomen affiliations and all the influential people we have in our organization.  This is a great place to start! We have all walks of life in our organization and we are always willing to help!

Besides networking, you have to be able to nail that elevator speech.  What is an elevator speech you ask? It is a one minute introduction about yourself that draws people in wanted to learn more. Close to 33% of bosses said they knew within 90 seconds of speaking to someone if they were going to hire them or not.  This not only includes the words that are coming out of your mouth, but also the non-verbal cues that you are giving along with your appearance and confidence.  Believe it or not, some bosses said that clothing could be used as a deciding factor when it comes to deciding between two candidates.  Some important non-verbal cues that need to be taken into consideration would be; Your handshake, eye contact, your smile (or lack thereof), and the knowledge you have of the company.  If you are planning to attend TSCRA this weekend to possibly find a job, make sure to keep these things in mind.

CattleWomen has played an important role for me and Jill highlighted this during her talk as well.  I have met some amazing women in this organization and they have done nothing but support me from the very beginning.  They have believed in me even when I doubted myself.  There were some inspirational quotes that Jill showed us at the end of her presentation that were pretty powerful, but this one really hit home. “Call it a CLAN. Call it a NETWORK. Call it a TRIBE. Call it a FAMILY.  Whatever you call it or whoever you are…….. YOU NEED ONE.”  This is so very true and I am so thankful to be able to call CattleWomen my Tribe. I could not ask for a better one!  I am looking forward to many more years filled with great memories with these wonderful ladies! God really blessed me when I took the courage to stumble into that first Texas Aggie CattleWomen meeting.

If you plan on attending TSCRA this weekend, come by and say “ Hi!” and check out our booth!

Casey Matzke – Texas CattleWomen Vice President

Events, Texas CattleWomen, Uncategorized

You’re Invited!

…to the Texas CattleWomen Spring Meeting and 2018 Cattle Raisers Convention!

If you have not already, you need to make your way over to the Texas and Southwestern Cattle Raisers website to get registered for this year’s convention and Texas CattleWomen Spring Meeting!

Texas CattleWomen Spring Meeting will be held in conjunction with the TSCRA Cattle Raisers Convention, March 23rd-25th at the Fort Worth Convention Center.

Bring the hubby to get some schooling and put the kiddos in cow camp so you can come join in with me and the other fabulous gals of TX CattleWomen!


2018 Executive Committee. L to R: Marsha Shoemaker- Treasurer, Casey Matzke – Vice President, Pam Bothe – President, Debbie Gill – President-Elect, and Callie McCullough – Secretary

The Executive Board has put together an agenda that is sure to entice you to come to Cowtown! Friday evening we will start the fun at Cooking School – HEB Central Market from 5 p.m. to 6:30 p.m. for an interactive cooking experience!

Do you enjoy running or maybe a brisk walk in the morning to get your day going? Then make sure you bring your running shoes and are up early Saturday morning! The Texas Beef Council will be sponsoring a Fun Walk/Run of distances one to three miles of a marked course starting at the Omni Fort Worth Hotel through the Stockyards.

The TSCRA Cattle Raisers Convention will open with the First General Session at 10 a.m. with speakers Sonny Perdue, the U.S. Secretary of Agriculture (invited) and author, John O’Leary. Lunch will be in the Exhibit Hall at the trade show or you may want to venture out and grab a bite on your own, just be sure that you are back by 1 p.m. for the Texas CattleWomen General Session! 


Photo of Texas Star made out of Cowboy hats at the Fort Worth Convention Center

TCW General Session will include the Treasurer’s report, Committee reports, and Local reports, oh, my! As well as updates from Misty Martin with Texas Beef Council and the Lifetime Achievement Award Recipient Reception – make sure you get those nominations to Vicki Miller of Hill Country CattleWomen by March 1st! We will finish out our meeting with new business and selection of the Nominating Committee. One of the most important action items that are on the agenda will be the consideration and approval of several proposed updates and changes to the current TX CattleWomen By-Laws as well as the Policies and Procedures Manual.

After a long day of learning and shaping the future of our wonderful organization, grab your dancing boots and enjoy an exceptional beef dinner and being with your fellow cattlemen and cattlewomen at the largest party of cattle producers while listening to the tunes of Jake Hooker and the Outsiders and Summer Dean.


Photo Courtesy of TSCRA – Cattle Raisers Convention Website

To end the weekend, you can listen to the ministering of Jeff Gore at Cowboy Church at 7:30 a.m. and at 9 a.m. TSCRA will have their Closing General Session Brunch with Nick Adams.

Ladies, this is an event you don’t want to miss!

As a new face on the executive committee, I hope that you all can make it out to Fort Worth and see what TX CattleWomen is doing and the big events we have planned to make sure the business of beef has a voice.

See you in Cowtown!

Callie McCullough – Secretary

cattle, Texas CattleWomen, Uncategorized

Ranch to Runway Style Show

unnamed (5)Have you ever been to a fashion show?  Better yet, have you ever been to a CattleWomen fashion show?  Last week I had the privilege of being able to attend the Texas Coastal CattleWomen’s “Ranch to Runway Style Show” and Luncheon.  Being an officer at the State level, I have really been wanting to get more involved with the local CattleWomen chapters.  I want all of the Chapters to know that we support them and are here for them.  This was a great opportunity for me to attend, and I was so excited that I did.

unnamed (4)This place was fantastic!  First of all, who doesn’t like shopping?  This venue had all different kinds of booths for shopping lined up and ready for viewing.  From different styles of clothes, to jewelry booths, to makeup booths all the way to cowboy hats.  On top of the shopping there was a phenomenal lunch lined up for us! Even though I am doing the low carb gig, I was able to enjoy almost everything on my plate.

unnamed (2)Then there was the fashion show sponsored by Chico’s.  There where local CattleWomen from the chapter that picked several outfits and off they went down the run way.  I will tell you one thing; These ladies sure do know how to strut their stuff.  The outfits were amazing!  They definitely enticed me into wanting to buy some new clothes.  Watch out Chico’s!

unnamed (6)On top of the already many wonderful things about this event, there was a silent auction as well.  They had almost everything you could imagine there; From signed helmets to Valentine’s baskets to photography sessions.  It was great to be able to see all the companies that helped make this event possible.

unnamedThis event for Texas Coastal CattleWomen is their annual scholarship fundraiser.  With the money they raised, they are going to be able to give scholarships to the Texas Youth.  I was so thankful that I got to attend this event.  What made it even more special was the fact that I got to attend it with two ladies that mean a lot to me.  Mrs. Debbie Gill and Ms. Pam Bothe, the President Elect and President of Texas CattleWomen.

unnamed (3)I look forward to attending more events this year and be sure to let us know about your upcoming events, we would love to attend.

Casey Matzke – Vice President